Avanade and Microsoft Announce Multi-Channel

Accenture and Microsoft Corp. today announced an initiative to help retailers tackle the challenge of linking consumers to emerging technology platforms such as social networking and online communities.

Under the multi-channel retail initiative, Accenture and Microsoft will work with Avanade -- a global IT consultancy created by Accenture and Microsoft – to help retailers extend the shopping experience to an ever-widening number of locations and devices, including the Web, mobile computing, and even new ways to shop in stores.

This will allow retailers to deliver a wide range of services and products consistently across every channel in which consumers interact with retailers.

"Digital lifestyle and work style will continue to converge in today's retail industry and, as a result, the connected consumer is increasingly in control," said Brendan O'Meara, managing director, worldwide retail industry, Microsoft. "Consumers are driven by value and convenience. Retailers need to respond by providing shopping experiences that adapt to the changes in consumer behavior – by providing social, mobile and cross-channel shopping choices. Through delivery of connected shopping experiences, retailers can add tangible value while enhancing their brand and cementing customer loyalty through these challenging economic times."

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