Solid Mobile Phone: World’s First AJAX-Powered Intelligent Map Search

NavDog.com launches a new map search technology that uses intelligence to refine content and search results in real-time. This newly developed technology has also shown great promise in many non-mapping-related applications and has powerful capabilities that are highly sought-after by the online advertising community

NavDog has been a pioneer in developing AJAX-powered mapping systems for years and this latest offering from NavDog is the first ever consumer-facing map search that incorporates system intelligence into the user experience. This intelligence is based on NavDog's powerful new Geographic Business Intelligence Engine (GBIE), which is designed to process user actions in order to derive their intent. This derived intent is matched with relevant map content, which is then displayed to the user in real time through NavDog's refined AJAX technology. The system builds upon each subsequent user action in order to further refine the content it returns to the user. The end result is a map that displays the object of the user's map search, along with related supporting content through relationships between map items and their relevance to the users' immediate interests. The site literally creates a unique mashup of map content every time a user interacts with it.

This intelligent mapping system was originally designed to cope with two major problems that arose from the company's desire to place advertising content into the experience, and their unique methodology that favored exploration through browsing map content over straight search. The system needed a way to filter map icons that were presented to the user without actually knowing what the user was initially looking for, and for relevant paid content that had to be placed at a point where it would enhance the browsing experience. Once the system was complete the company realized that they had not only created a map that was able to learn from its users but an intelligence engine capable of powering many applications. The GBIE also resulted in some interesting side-benefits that the development team was able to tap into, and turn into unique features for NavDog.com. Some of these features include: