Microsoft Opens Retail Experience Center

NEW YORK — Jan. 12, 2009 — Showcasing new and emerging technologies that create connected and differentiated experiences for consumers throughout the retail environment, Microsoft Corp. today announced its new Retail Experience Center, which serves as a center of innovation for how Microsoft and the retail industry can address rising consumer expectations and competitive pressures during today's challenging economic conditions.

Located at Microsoft's headquarters in Redmond, Wash., the Retail Experience Center is a private, 20,000-square-foot facility housing a fully functioning, interactive store environment, from point of service to receiving dock. Representing a blend of Microsoft's merchandising efforts as a consumer goods company and its solution capabilities as a technology provider for the retail industry, the center is part of Microsoft's ongoing investments in exploring how technology-driven innovations can enhance consumers' lives and shopping experiences.

The Retail Experience Center features in-store displays of Microsoft consumer products and showcases powerful ways to cut costs, create efficiencies, streamline operations, and promote and sell goods — within the aisles, in the employee break room, at receiving and shipping, at checkout, across the Web, and even at home or on the go.

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